The gatekeepers are the media and no media is more powerful than the broadcast media. My view is that NVDA should be focussed upon BBC News and ITN (which is responsbile for ITV, C4 and C5 news). Until the great mass of people understand the staggering scale of the threat, we will not the pace of change we need to stop complete and utter catastophe. Literally billions of lives are at stake. But the very worst scenarios can still be avoided, even though a degree of severe pain is now locked in for the poorest, most vulnerable nations. We have an absolute duty to act.